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cultural cognition
The cultural cognition of risk, sometimes called simply cultural cognition, is the hypothesized tendency of persons to form perceptions of risk and related facts that cohere with their self-defining values. Research examining this phenomenon draws on a variety of social science disciplines including psychology, anthropology, political science, sociology, and communications. The stated objectives of this research are both to understand how values shape political conflict over facts (like whether climate change exists, whether gun control increases crime, whether vaccination of school girls for HPV threatens their health) and to promote effective deliberative strategies for resolving such conflicts consistent with sound empirical data.
==Theory and evidence==
The ''cultural cognition hypothesis'' holds that individuals are motivated by a variety of psychological processes to form beliefs about putatively dangerous activities that match their cultural evaluations of them. Persons who subscribe to relatively individualistic values, for example, tend to value commerce and industry and are inclined to disbelieve that such activities pose serious environmental risks. Persons who subscribe to relatively egalitarian and communitarian values, in contrast, readily credit claims of environmental risks, which is consistent with their moral suspicion of commerce and industry as sources of inequality and symbols of excessive self-seeking.
Scholars have furnished two types of evidence to support the cultural cognition hypothesis. The first consists of general survey data that suggest that individuals’ values more strongly predict their risk perceptions than do other characteristics such as race, gender, economic status, and political orientations.
The second type of evidence consists in experiments that identify discrete psychological processes that connect individuals’ values to their beliefs about risk and related facts. Such experiments suggest, for example, that individuals selectively credit or dismiss information in a manner that reinforces beliefs congenial to their values. They also show that individuals tend to be more persuaded by policy experts perceived to hold values similar to their own rather than by ones perceived to hold values different from them. Such processes, the experiments suggest, often result in divisive forms of cultural conflict over facts, but can also be managed in fashions that reduce such disagreement.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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